In order to understand what or who influences people’s brand and product preferences and decisions as well as what the mechanisms are behind these processes, Kingfluencers – the leading Social Influence Agency – conducted an elaborative consumer study in collaboration with a luxury fashion brand and the SAAS consulting firm deeptrue, that investigated the needs, beliefs, decision-makers, and shopping behavior of consumers in Switzerland in relation to the influence of social media and creators.
In this webinar Yoeri Callebaut and Eric Amstein will provide an exclusive deep dive (before the launch) into the findings of our newest consumer study on digital influence.
