{"id":11238,"date":"2020-12-09T00:00:00","date_gmt":"2020-12-08T23:00:00","guid":{"rendered":"http:\/\/marketing.ch\/uncategorized\/mit-nur-vier-worten-twitter-geht-auf-der-eigenen-plattform-viral\/"},"modified":"2023-07-31T11:08:20","modified_gmt":"2023-07-31T09:08:20","slug":"mit-nur-vier-worten-twitter-geht-auf-der-eigenen-plattform-viral","status":"publish","type":"post","link":"https:\/\/marketing.ch\/social-media-marketing\/mit-nur-vier-worten-twitter-geht-auf-der-eigenen-plattform-viral\/","title":{"rendered":"Mit nur vier Worten: Twitter geht auf der eigenen Plattform viral"},"content":{"rendered":"\n<p><strong>Mit der Aufforderung, das Jahr 2020 in einem Wort zu beschreiben, eroberte Twitter seine eigene Plattform im Sturm. Der Tweet generierte \u00fcber 120.000 Antworten. Nat\u00fcrlich sprangen viele Brands auf den Zug auf.<\/strong><\/p>\n\n\n\n<p>Niemand kennt Twitter besser als Twitter. Aber wer h\u00e4tte vorhersagen k\u00f6nnen, dass ein einfacher Vier-W\u00f6rter-Tweet \u00fcber 120.000 Antworten und 120.000 Retweets generiert? Es begann alles am 3. Dezember, als der offizielle Twitter-Account seine Follower aufforderte, 2020 mit einem Wort zu beschreiben:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n https:\/\/twitter.com\/Twitter\/status\/1334542969530183683?ref_src=twsrc%5Etfw\n<\/div><\/figure>\n\n\n\n<p>Der Rest ist Geschichte: Hunderttausende von Usern haben sich daran beteiligt, was weltbekannte Marken veranlasste, ihre eigene Sichtweise zum Ungl\u00fccksjahr zu posten. Von YouTubes &#171;Unsubscribe&#187; \u00fcber Adobes &#171;Strg + Z&#187; bis hin zu LEGOs sehr wahrheitsgetreuem &#171;Ouch&#187; &#8211; hier sind einige der beliebtesten Antworten von diversen Brands:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ouch.\ud83e\uddb6 <a href=\"https:\/\/t.co\/UplfEg2iii\" target=\"_blank\">pic.twitter.com\/UplfEg2iii<\/a><\/p>&mdash; LEGO (@LEGO_Group) <a href=\"https:\/\/twitter.com\/LEGO_Group\/status\/1334636842684178433?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"qme\" dir=\"ltr\"> <a href=\"https:\/\/t.co\/2tL046KziM\" target=\"_blank\">pic.twitter.com\/2tL046KziM<\/a><\/p>&mdash; SoundCloud (@SoundCloud) <a href=\"https:\/\/twitter.com\/SoundCloud\/status\/1334626545453981700?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Unsubscribe<\/p>&mdash; YouTube (@YouTube) <a href=\"https:\/\/twitter.com\/YouTube\/status\/1334604764617658368?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Unstable<\/p>&mdash; Zoom (@Zoom) <a href=\"https:\/\/twitter.com\/Zoom\/status\/1334594876147707916?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">DELETE<\/p>&mdash; Windows (@Windows) <a href=\"https:\/\/twitter.com\/Windows\/status\/1334562809020108802?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"in\" dir=\"ltr\">Ctrl + Z<\/p>&mdash; Adobe (@Adobe) <a href=\"https:\/\/twitter.com\/Adobe\/status\/1334587463004692480?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"no\" dir=\"ltr\">Gulag<\/p>&mdash; Call of Duty (@CallofDuty) <a href=\"https:\/\/twitter.com\/CallofDuty\/status\/1334589298335748101?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Edit<\/p>&mdash; Grammarly (@Grammarly) <a href=\"https:\/\/twitter.com\/Grammarly\/status\/1334642172914618368?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\">01110011 01101011 01101001 01110000<\/p>&mdash; IBM (@IBM) <a href=\"https:\/\/twitter.com\/IBM\/status\/1334625923128324096?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"de\" dir=\"ltr\">Unsend<\/p>&mdash; Messenger (@messenger) <a href=\"https:\/\/twitter.com\/messenger\/status\/1334938567085322247?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\">404<\/p>&mdash; Microsoft Edge (@MicrosoftEdge) <a href=\"https:\/\/twitter.com\/MicrosoftEdge\/status\/1334574316223074304?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Skip<\/p>&mdash; Pandora (@pandoramusic) <a href=\"https:\/\/twitter.com\/pandoramusic\/status\/1334670827548073984?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">long<\/p>&mdash; Subway\u00ae (@SUBWAY) <a href=\"https:\/\/twitter.com\/SUBWAY\/status\/1334565413053734916?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"eu\" dir=\"ltr\">Mute \ud83d\udd07 <a href=\"https:\/\/t.co\/VoRrtQPaAf\" target=\"_blank\">pic.twitter.com\/VoRrtQPaAf<\/a><\/p>&mdash; Rakuten Viber (@Viber) <a href=\"https:\/\/twitter.com\/Viber\/status\/1334634282921418752?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\">0\/5 \u2b50\ufe0f<\/p>&mdash; Lyft (@lyft) <a href=\"https:\/\/twitter.com\/lyft\/status\/1334667901899403265?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\">E <a href=\"https:\/\/t.co\/86wso0E4Eb\" target=\"_blank\">pic.twitter.com\/86wso0E4Eb<\/a><\/p>&mdash; Lexus (@Lexus) <a href=\"https:\/\/twitter.com\/Lexus\/status\/1334604654429294597?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"qst\" dir=\"ltr\">F <a href=\"https:\/\/t.co\/Vyx6niDJYs\" target=\"_blank\">https:\/\/t.co\/Vyx6niDJYs<\/a><\/p>&mdash; Xbox (@Xbox) <a href=\"https:\/\/twitter.com\/Xbox\/status\/1334565574488195072?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\">whyyyyyyyyyyyyyy?<\/p>&mdash; Netflix (@netflix) <a href=\"https:\/\/twitter.com\/netflix\/status\/1334547686175830016?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Sourdough<\/p>&mdash; Whole Foods Market (@WholeFoods) <a href=\"https:\/\/twitter.com\/WholeFoods\/status\/1334634547397472257?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Champs \ud83c\udfc6<\/p>&mdash; Liverpool FC USA (@LFCUSA) <a href=\"https:\/\/twitter.com\/LFCUSA\/status\/1334543113432477698?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Mit der Aufforderung, das Jahr 2020 in einem Wort zu beschreiben, eroberte Twitter seine eigene Plattform im Sturm. Der Tweet generierte \u00fcber 120.000 Antworten. Nat\u00fcrlich sprangen viele Brands auf den Zug auf. Niemand kennt Twitter besser als Twitter. Aber wer h\u00e4tte vorhersagen k\u00f6nnen, dass ein einfacher Vier-W\u00f6rter-Tweet \u00fcber 120.000 Antworten und 120.000 Retweets generiert? Es [&hellip;]<\/p>\n","protected":false},"author":262,"featured_media":11239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[173,94],"tags":[],"class_list":["post-11238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/posts\/11238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/comments?post=11238"}],"version-history":[{"count":2,"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/posts\/11238\/revisions"}],"predecessor-version":[{"id":19069,"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/posts\/11238\/revisions\/19069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/media\/11239"}],"wp:attachment":[{"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/media?parent=11238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/categories?post=11238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing.ch\/wp-json\/wp\/v2\/tags?post=11238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}